The Anti-Templated + Take Your Website Back Movement
Websites today have become so cookie-cutter. Anyone can technically make a website. As Dr. Ian Malcolm (Jeff Goldblum) famously said, "Yeah, but your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should." Your business is not templated - your marketing shouldn't be either. With an "anyone can do it" attitude, you lose the competitive advantage or a web developer. Leave the templated website in 2013.