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About

Danylle "Dani" Leonard is a graphic designer living on the West Side of Grand Rapids, Michigan. Growing up in a small town in the middle of the mitten allowed Dani a lot of time to be freely creative. She spent most of her days skateboarding, coding and painting. Dani originally went to school for law but after a summer building custom skateboards, she found her love for graphic design. Since college, Dani has worked in everything from local media groups to software companies while freelancing. She is married to her BFF, Gary. Together, they travel the world with their beloved Sheltie.

Education

Media Design: Master of Arts

Full Sail University, 2020 (early acceptance)

Graphic Design: Bachelor of Arts

Full Sail University, 2018

Advertising/Graphic Design: Bachelor of Science

Central Michigan University, 2014

Work

Freelance Designer + Art Director

Nearsighted Studios, 2018

Graphic Designer

Greatland Corporation, 2015-2018

Senior Creative Designer

Advance Central Services, 2013-2015

Design Outlook

When left to her own devices, Dani has a style that is bright, edgy, young and fun. Although, she has many years experience following brand guidelines. She loves being ambiciously creative and coming up with big ideas. Firstly, design should communicate in a proper sense to the target market. But if you can make that communcation fun and memorable without loosing the messages then why wouldn't you? Dani focuses on human-centered design with easy and clean user-experience. Her natural knack for empathy makes it easy for her to put herself in the shoes of the audience. Her attention to details means the design will be done well with an asthetically pleasing sense.

Creative Process

Coming Soon

Let's Work Together